Tips on Flyer
A flyer is one of the most basic tools that a band has for promoting shows and improving name recognition. For many bands, flyers are the only reliable way to promote, so it's worth the time to design and print a really high quality flyer. Here are a few tips for making a great flyer that can get more people to your band's shows.
A flyer is one of the most basic tools that a band has for promoting shows and improving name recognition. For many bands, flyers are the only reliable way to promote, so it's worth the time to design and print a really high quality flyer. Here are a few tips for making a great flyer that can get more people to your band's shows.
1. Use the odd. By putting weird pictures and words in your flyer, you can attract attention; remember that people will see your flyer in passing, and that they won't necessarily stop to read it unless something on the flyer gives them a good reason to. Draw peoples' attention with something interesting, and the easiest way to find interesting is to find he weirdest thing you can. Some bands use shocking images on their flyers. If you're in a metal band and that's your audience, it's fine, just make sure you're not going to offend anyone that can call off your gig (like the owner of a venue).
2. If your band is touring, you only have to design one flyer. Leave a large blank section at the bottom of the flyer with WHEN and WHERE written in black, then fill these areas in when you've got a show booked and send them out to the venues and bands that you're playing with. If you can put a few around town before you play, that's even better. Using a single flyer lets you order a ton of high quality prints at a fairly low price.
3. Get your flyers professionally printed. They'll be way more likely to catch the eye than cheap, grayscale printed flyers, and if you order enough online you can get them for a pretty low price. They don't have to be the huge flyers, but getting a few glossies will help your band promote its shows and get more people to show up to the gig, which is the point of the flyer in the first place.
4. Make sure the relevant info's on the flyer. You'd be surprised at how often this is missed. Get the right info on the flyer, including other bands playing the show and the myspace or website information for every band involved (and the venue, if possible). This can be written in, in marker, it doesn't matter, it's just all got to be there. Use a weird description for your band's sound, and maybe even include a few reviews. Give people a reason to show up
4. Make sure the relevant info's on the flyer. You'd be surprised at how often this is missed. Get the right info on the flyer, including other bands playing the show and the myspace or website information for every band involved (and the venue, if possible). This can be written in, in marker, it doesn't matter, it's just all got to be there. Use a weird description for your band's sound, and maybe even include a few reviews. Give people a reason to show up
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