This new site from NME (Well, it’s incorporated into their original site) is called NME Breakthrough. The whole point behind it is for up and coming musicians to showcase their material and get new fans. Although I only signed up yesterday and have been using it for a day and a bit, I’ve already seen enough to know what this site’s all about. Is NME Breakthrough the MySpace replacement everyone’s been waiting for? Unless they give the site a overhaul, make it more user friendly and add more unique features, I doubt it. Is NME Breakthrough worth using? Most defiantly! Let me explain…
Although the site is awkward to navigate (While I thought I was signing up for an artist page I was actually signing up to the NME site. I then had to sign up for an artist page separately afterwards, and when I signed in again later I found it hard to find my artist page to edit it) having a page on the site really does allow for mass exposure. How? Well, every now and then NME features artists on their high traffic home page. And I don’t just mean the NME
Breakthrough home page, I mean the NME home page! If you’re one of their featured artists on any given week, expect a flood of profile views and (If you’re good enough) potential fans.
While NME Breakthough is pretty much a standard “showcase your music and get thousands of fans” site, the fact it has the NME name behind it allows room for growth. The main reason I’d recommend signing up to this site is due to the possibility of getting featured on their main site. If it wasn’t for that feature I’d find it hard to recommend this site as it doesn’t offer anything new. The site layouts they give to signed up musicians are quite boring, and it’s all the same stuff you’ll find on other such sites (Stream your music, upload your pictures, show your tour dates etc). While you should still sign up and hope to be a featured artist, I wouldn’t pour buckets of time into this site.
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