Good Band Flyers

Band Flyers That Work

Good Flyer Designs

Flyer’s are a very effective method of promoting your nights to people offline, they also have an easy way of finding their way to your target audience by being left at Venues, Bars, Clubs (the usual places). Getting your Flyer’s to the right people is important, but getting people hooked into reading your flyer with interest can be difficult.

Planning is important when creating a flyer you have a few things to consider –

Flyer size – A4/A5/A6/A7 and Business Card size. When i started i went straight for the A5 size, until one day when someone give me a flyer advertising a car wash. This flyer was a5 aswell and i decided to keep hold of the flyer. I folded up, creased it and ripped it trying to get it into my pocket and when i did it went straight through the washing machine, i then had a light bulb moment. Why not make your flyer’s Business Card size? Now obviously this means all text, images and artwork have to be smaller, but if you design them to be double sided you shouldn’t have a problem. When handing out these flyer’s i noticed a lot of people slipping them straight into their wallet and i never changed back to a5. Not only did more people hang on to the flyer’s but they are also a lot cheaper to produce.

Color and Fonts – Lots to choose from, but i suggest you use the principle Keep It Simple Stupid. Nice Bold Text in an easy to read font and nice vibrant colors. I have seen many flyer’s with crazy looking fonts and unusual colors. I have good eye sight but i struggle to read some flyer’s, consider people who don’t have good eyesight if they cant read the text they wont know what your advertising. Another point i would like to make is that when you hand these flyer’s to people you are taking their attention away from their busy lifestyles, if they cant read the entire flyer within 20 seconds and make a decision whether to keep it or bin it, they will just throw is straight in the bin.

Images and Photos – These provide a good summary of what your flyer is about, i highly recommend you add some form of image to your flyer. If nothing else they make the flyer look more interesting. Be careful what images you use, make sure they are relevant to what your advertising.

Design for your Target Audience – If your designing a flyer for a Punk rock night then make sure it’s obvious in the color, font and design you use. Somebody should be able to walk past your flyer and have a rough idea what it’s about within a split second of looking at it.

Themes – Keep it topical! I once generated lots of interest for a gig purely by theming the flyer. The event was taking place next to Portsmouth Harbour used heavily by the navy. The Event night took place the day after the anniversary of D-Day, so i used a military theme. Purely by having a photograph of a navy boat on the flyer, they went like crazy!

Selling Points- Before you start designing your flyer you need to jot down 3 selling points, 3 points that will make people want to come to your event. Once you have these, you need to make sure these 3 points dominate your flyer design and can be clearly seen above everything else.

Include the important information – Once your flyer’s go to print there is no time to correct any errors. Make sure your flyer includes the following information. Venue, Venue Directions, Time, Dates, Participating Bands, Cost and any special discounts that the flyer offers.

Proof Read, Proof Read, Proof Read

Quick Tip: If you have room, always promote your other upcoming Gigs. If someone can’t make this one, they might be able to make the next one!

A simple summary is to use your common sense, make it attractive to as many people as possible and don’t forget people who might have disabilities

Band Flyers that WORK!

Good Flyer Designs

Flyer’s are a very effective method of promoting your nights to people offline, they also have an easy way of finding their way to your target audience by being left at Venues, Bars, Clubs (the usual places). Getting your Flyer’s to the right people is important, but getting people hooked into reading your flyer with interest can be difficult.

Planning is important when creating a flyer you have a few things to consider –
Flyer size – A4/A5/A6/A7 and Business Card size. When i started i went straight for the A5 size, until one day when someone give me a flyer advertising a car wash. This flyer was a5 aswell and i decided to keep hold of the flyer. I folded up, creased it and ripped it trying to get it into my pocket and when i did it went straight through the washing machine, i then had a light bulb moment. Why not make your flyer’s Business Card size? Now obviously this means all text, images and artwork have to be smaller, but if you design them to be double sided you shouldn’t have a problem. When handing out these flyer’s i noticed a lot of people slipping them straight into their wallet and i never changed back to a5. Not only did more people hang on to the flyer’s but they are also a lot cheaper to produce.

Color and Fonts – Lots to choose from, but i suggest you use the principle Keep It Simple Stupid. Nice Bold Text in an easy to read font and nice vibrant colors. I have seen many flyer’s with crazy looking fonts and unusual colors. I have good eye sight but i struggle to read some flyer’s, consider people who don’t have good eyesight if they cant read the text they wont know what your advertising. Another point i would like to make is that when you hand these flyer’s to people you are taking their attention away from their busy lifestyles, if they cant read the entire flyer within 20 seconds and make a decision whether to keep it or bin it, they will just throw is straight in the bin.

Images and Photos – These provide a good summary of what your flyer is about, i highly recommend you add some form of image to your flyer. If nothing else they make the flyer look more interesting. Be careful what images you use, make sure they are relevant to what your advertising.

Design for your Target Audience – If your designing a flyer for a Punk rock night then make sure it’s obvious in the color, font and design you use. Somebody should be able to walk past your flyer and have a rough idea what it’s about within a split second of looking at it.
Themes – Keep it topical! I once generated lots of interest for a gig purely by theming the flyer. The event was taking place next to Portsmouth Harbour used heavily by the navy. The Event night took place the day after the anniversary of D-Day, so i used a military theme. Purely by having a photograph of a navy boat on the flyer, they went like crazy!

Selling Points- Before you start designing your flyer you need to jot down 3 selling points, 3 points that will make people want to come to your event. Once you have these, you need to make sure these 3 points dominate your flyer design and can be clearly seen above everything else.

Include the important information – Once your flyer’s go to print there is no time to correct any errors. Make sure your flyer includes the following information. Venue, Venue Directions, Time, Dates, Participating Bands, Cost and any special discounts that the flyer offers.
Proof Read, Proof Read, Proof Read

Quick Tip: If you have room, always promote your other upcoming Gigs. If someone can’t make this one, they might be able to make the next one!

A simple summary is to use your common sense, make it attractive to as many people as possible and don’t forget people who might have disabilities

In it for the long term?

Bands and artists should always try and remain self-sufficient and look after their own affairs as much as possible. Sustainability, the most demanding aspect of longevity, is down to a band’s continued belief in why they formed in the first place - the scene that inspired them and in turn the music that inspires the fan base. A fan base will care for a band and keep them alive, so bands and artists must care for them back with a true to themselves attitude and great music. Nurturing this fan base and realising its importance is crucial.

Tips on Flyer

A flyer is one of the most basic tools that a band has for promoting shows and improving name recognition. For many bands, flyers are the only reliable way to promote, so it's worth the time to design and print a really high quality flyer. Here are a few tips for making a great flyer that can get more people to your band's shows.

1. Use the odd. By putting weird pictures and words in your flyer, you can attract attention; remember that people will see your flyer in passing, and that they won't necessarily stop to read it unless something on the flyer gives them a good reason to. Draw peoples' attention with something interesting, and the easiest way to find interesting is to find he weirdest thing you can. Some bands use shocking images on their flyers. If you're in a metal band and that's your audience, it's fine, just make sure you're not going to offend anyone that can call off your gig (like the owner of a venue).

2. If your band is touring, you only have to design one flyer. Leave a large blank section at the bottom of the flyer with WHEN and WHERE written in black, then fill these areas in when you've got a show booked and send them out to the venues and bands that you're playing with. If you can put a few around town before you play, that's even better. Using a single flyer lets you order a ton of high quality prints at a fairly low price.

3. Get your flyers professionally printed. They'll be way more likely to catch the eye than cheap, grayscale printed flyers, and if you order enough online you can get them for a pretty low price. They don't have to be the huge flyers, but getting a few glossies will help your band promote its shows and get more people to show up to the gig, which is the point of the flyer in the first place.

4. Make sure the relevant info's on the flyer. You'd be surprised at how often this is missed. Get the right info on the flyer, including other bands playing the show and the myspace or website information for every band involved (and the venue, if possible). This can be written in, in marker, it doesn't matter, it's just all got to be there. Use a weird description for your band's sound, and maybe even include a few reviews. Give people a reason to show up