Bands and artists should always try and remain self-sufficient and look after their own affairs as much as possible. Sustainability, the most demanding aspect of longevity, is down to a band’s continued belief in why they formed in the first place - the scene that inspired them and in turn the music that inspires the fan base. A fan base will care for a band and keep them alive, so bands and artists must care for them back with a true to themselves attitude and great music. Nurturing this fan base and realising its importance is crucial.
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