Raising the Bar

When I work with musicians both professional, part-time, and amateur more often than not they all have something in common. That is they are not marketing themselves to the outside world. Sure, some carry their business card and a few have a website. There are a few with a demo or even a CD they have recorded. The real problem is that they do not have a cohesive plan for raising their profile to meet their own goals.

A professional musician does not automatically get playing jobs. The phone isn’t ringing off the hook for their services. More often than not the person hiring the musician has people that he or she works with and knows. Going with an unknown or a new player is often not the first choice for the music director or contractor.

A part-time or amateur musician can really benefit from raising the profile especially if they want to acquire more playing jobs or move from volunteer work to paying jobs.

Word of mouth has its place and can be very helpful. The bottom line is that the musician needs to take steps to get out there and make themselves known to the world at large. That means developing and implementing a cohesive marketing plan and implementing it.

And don’t forget BA is your free resource so if you need any advice or tips just get in touch!!
Till next time!