Get your music on Spotify, for the exposure, not for the royalties.
It’s easier than ever to get your music on Spotify so there is no real excuse not to if you have good quality recordings that you’re happy for the world to hear. The sharing and playlist functionalities on Spotify by far outweigh emailing a social networking link to a friend and it could really boost the viral spread of your music. I’m constantly creating and sharing playlists to friends/industry and if I really like one of your tracks then it’ll be slotted in there between a Muse B-Side and a Susan Boyle cover of Sympathy For The Devil.
Prepare a 12 month plan, setting yourself SMART objectives.
I’m not expecting a full business plan here guys, just have a think about what you want to happen in 2010. Do you want to record an album? Focus on touring? Improve your online presence? Think of 5 achievable targets for the rest of 2011, being realistic here is key – if you formed 3 months age don’t put down “Headline Reading Festival”. Like anything your music career is about small steps. So if you have been going 3 months maybe one objective should be to play your first gig by May? If you have been around for a few years maybe your aims should be to play 3 new cities this year, or get on a smaller festival or get over 100 people to a gig. When you have your 5 objectives you need to draw up a battle plan of how to get there. More soon.....
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