Wednesday 20 October 2010

Get that gig


Doing live shows is an important part of anyone’s music career, it’s a great way of meeting your fans face to face and allowing them a different kind of contact with you. It’s also a great place to make CD sales and build up life long fans, as if you impress with a performance you’ve got a lot of power at that moment.

A problem many musicians face however is being able to get gigs to perform at. If you’ve never performed at a show before, what proof have you got to show venues you’re worth hiring? Thankfully there are ways around that, which is what I’m going to share with you in this article. May I say though, if you’ve never done a show before and are nervous about the whole thing, check out our post on dealing with gig nerves. There’s some good tips in there about getting shows to practice your live performances too, so have a look. But anyway, here are how to get your band booked (Also works for solo musicians).

Find Suitable Locations To Perform At


The first thing you need to do is compile a list of venues you would be willing to perform at. This may be because the venue has acts that play your style of music, or because you think it would be easily obtainable. Whatever the reason, list down the venue and the reason why you’ve chose it. It’d be easier if you categorise this list straight away, as this list will be one that you could potentially use throughout your career (Adding as you go along of course). You don’t want to make your list of venues too unrealistic, for example you#re not going to get to play the biggest venues in your country straight away. It is however realistic to play at popular local venues if you approach the venue right, so note them down.

You’ll want to note down all different types of venues, from clubs, to venues that run showcase nights, and maybe even raves. Places that do themed night and pubs also accept live acts sometimes, so don’t narrow your vision and only think about approaching the standard venues everyone else plays at. The good thing about thinking outside the box is that some of these places will actually pay non established acts where the ‘bait’ venues won’t. This is because these regular venues are over saturated with acts trying to perform there every week, so they don’t need to pay to get acts. Non conventional venues sometimes do.

Once you have a nice list of places you can potentially play at, the next stage is to find out how to get in contact with them.

Find The Venue’s Contact Details


This stage can be done while looking for places for your band booked to gig at. It’s best to get as many contact details for the venue as possible, you’ll be needing their name, their address, their phone number, and the email addresses for the people who take bookings (Or a general one if you can’t find that). Once again, add these to your files about venues you can get gigs at. Now we’ve got a selection of contact details, and we hopefully know who to talk to, we can approach the venue.

Approach The Club Or Venue


When it comes to approaching the venue, remember that you’re approaching them with a business proposition. That means you have to approach them in a professional manner, looking neat (If you’re meeting them in person) and talking to them in a respectful manner. Now I’m not saying you have to turn into something you’re not, you don’t have to meet them dressed in a suit if your look is more casual (You’re an independent musician after all, not a city worker). However, you should be aware that if you look a mess or act in an unattractive way, there’s very little chance they’ll want you to perform at and represent their venue.

So, what’s the best way to try to get shows for your band? I’d always advice ringing them first. If you phone them up and tell them you’re a musician who’s currently willing to perform at venues you can usually tell whether the venue is looking for performers or not. If they’re not, they’ll usually let you no very swiftly. If they are but is open to select people, you’ll have time to get in your sales pitch. If you impress with that, they may offer you a chance to come in and give in your demo or audition. If you fail to impress with your pitch, they’ll probably let you down.

Not all venues you ring will lead to anything else, in fact a lot of them probably won’t. But even if only a few do it’s been well worth your time. Getting your first few shows are the most important, as once you’ve got a few shows under your belt you’ll have leverage. You can then quote having performed at these venues when applying to do other gigs, and each time you do a bigger venue you can get a bigger one of the back of that.

Those venues that don’t want to let you perform, don’t scrub them off your list. As you get more well known, there’s a chance that these places will book you for gigs then.

If the venue’s local to you and you want to perform at a specific night, another option is to turn up at the relevant night with a demo. The night’s promoter or manager should be there looking over things, so find them and let them know you’d be willing to perform at their night. Give them your demo along with contact details and see what the response is.

Auditioning For Shows


Some venues will ask you to simply to give in a demo as an audition, and you should give them a copy of the tune you want to perform. In fact, you may want to give them a look at a few songs you could potentially perform and let them choose which ones are most suitable for the event they’re going to put on. Some places will want you to actually do a live audition to perform.

If you get a live audition, always make sure you go prepared. Make sure you’re punctual to the venue, and have all the material you need to carry out your trial successfully. Make sure you’ve rehearsed fully, and are ready for anything.

Once your audition is finished, they should usually be able to tell you if you were successful straight away. Sometimes however they may need to contact you at a later date so make sure they have your up to date contact details. Try and find out when they’re likely to contact you buy, and if you haven’t heard from them a day or two after that make sure you chase them up and find out what’s going on. Don’t harass them however, as annoy them and you’ve little chance of getting booked for the gig.

1 comment:

  1. Hey, you say "May I say though, if you’ve never done a show before and are nervous about the whole thing, check out our post on dealing with gig nerves." I have searched for this post but couldn't find it, could you please give a link to it as it would be very helpful?

    Thank you,
    Crypt.

    ReplyDelete